Affordable Social Media Marketing Tools for 2020

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Are you overwhelmed by starting social media marketing?

Social media marketing is beneficial in many ways, but it’s also overwhelming tasks. Well, lucky for you. I’ve rounded up a list of affordable social media marketing tools!

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DISCLOSURE: This post may contain affiliate links, meaning I get a small commission if you decide to make a purchase through my links, at no additional cost to you. Please read my full disclaimer here for more info.

Affordable Social Media Marketing Tools For Your Business

Social Media Scheduling Tools

  • Tailwind – is a tool for scheduling content on Pinterest and Instagram. It allows you to pin to multiple boards at once on Pinterest. The drag-and-drop calendar is super easy to navigate!

Plans & Pricing:

Try all Tailwind features for FREE while scheduling up to 100 Pins on Pinterest and 30 posts on Instagram. No time limit on your trial. No credit card needed.

Pinterest or Instagram Plus Plan: $9.99/month


  • buffer – is a tool for scheduling content on Facebook, Twitter, Instagram, Pinterest, and LinkedIn. (I use this!) It allows you to manage multiple social media in one place. All the contents will be posted on the scheduled time except Instagram. Instagram is a little tricky because you have to manually post contents.

Plans & Pricing:

The FREE plan will be 3 social accounts, 10 scheduled posts, 1 user.

  • Pro plan $15/month
  • Premium $65/month
  • Business $99/month


  • Hootsuite is a tool for scheduling content on multiple social media platforms. Similar to buffer, but more pricey. Hootsuite supports more social networks compared to buffer. (like WordPress blogs and YouTube channels)

Plans & Pricing:

The free plan offers 3 social profiles, 30 scheduled messages, and 1 user.

  • Professional plan $29/month
  • Team plan $129/month
  • Business plan $599/month


  • Later – is a tool for scheduling content on Instagram, Facebook, Pinterest, and Twitter. It allows you to visually plan, schedule, and analyze posts on Instagram. You can see exactly what your feed will look like with your scheduled posts, and easily rearrange or swap out photos to find the perfect balance for your feed.

(Credit: Later)

Plans & Pricing:

The free plan is 1 profile per social platform and 30 posts per social platform.

  • Plus plan $7.5/month
  • Premium $16/month
  • Starter $24/month
  • Brand $41/month


  • Post Planner – is a tool for scheduling content on Facebook and Twitter. (as of 2020) They are going to add LinkedIn soon in Feb 2020 and Pinterest/Instagram thereafter.

Plans & Pricing:

Post Planner does not offer a free trial.

  • Starter plan $3/month
  • Love plan $9/month
  • Guru plan $19/month


Visual Content Creation Tools

  • social sizes – Are you tired of having to go through huge blog posts to find social media sizes? SocialSizes was launched in January 2019 by Peter Assentorp. The site gives you image and video sizes for the biggest social media networks. And also, the template is ready for Sketch, Figma, Adobe XD & Photoshop.

  • snappa is a cloud-based online image editing tool. (I used to subscribe pro plan!) All photos and graphics included in Snappa are 100% royalty-free. They can be used for both commercial and non-commercial purposes and you are not required to provide attribution.

Plans & Pricing:

Free plan offers 5,000+ templates, 3,000,000+ HD photos & graphics, 3 downloads per month.

  • Pro plan is $10/month
  • Tham plan is $20/month

  • Canva graphics – is a cloud-based online image editing tool. (I subscribe pro plan!) I switched Snappa to Canva because Canva has more advanced design features.

Plans & Pricing:

Canva offers free plans that include 8,000+ templates, 100+ design types (social media posts, presentations, letters, and more), and thousands of free photos and graphics. I really enjoyed the free plan but eventually upgraded to the pro plan.

Pro plan is 9.95/month and offers everything free has, plus:

  • Create your brand’s visual identity with logos, colors, and fonts in 1 Brand Kit – this helps to create strong unity in my design.
  • One-click design resize – so much easier to create graphics for multiple social media (because each social media has different image size)
  • 60,000+ free templates
  • 4+ million free photos and graphics
  • Upload your own fonts and logos
  • Export designs as animated GIFs or MP4 videos – I love this!!!

and more.

The enterprise plan is $30/month. It is for larger teams who need advanced brand and collaboration control.


  • Biteable – is a do-it-yourself video making platform. You just need to pick a style (from templates), add your content (own photos, film clips, and text), choose a track and done!

Plans & Pricing:

Use Biteable for free. No credit card is required. Video exports and downloads are unavailable with a free plan.

  • Starter plan is $9.50/month
  • Pro plan is $24.50/month
  • Unlimited plan is $49/month

Writing & Content Creation Tools

  • The World’s Best Grammar Checker – is an online spelling and grammar checker. It’s also a great tool for proofreading. I think the following people can benefit the most from using Grammarly: students, bloggers, content marketers & copywriters, business writers and professionals who send emails daily.

Main Feature: Grammar and Punctuation, Spell Check, Plagiarism, Writing Style, etc.

Plans & Pricing:

  • Free plan – which is actually pretty good
  • Premium plan is $29.95/month for monthly billing, $19.98/month for quarterly billing, $11.66/month for annually billing

  • bitly – is one of the most popular URL link shortener tools. Social media like Twitter allow only 280 characters to post, so if you copying and pasting URLs then it’s full. Bitly solves this problem in only a few minutes.

FTC Disclosure Resources

What is an FTC disclosure?

Do you work with brands to recommend or endorse products? If so, you need to comply with the law when making these recommendations.

  • termly – is a free Disclaimer generator. It allows you to create a legal disclaimer for FREE to protect your blog, website, or app against legal liability.
  • Disclosure Policy – is a FREE influencer disclosure policy. To use, simply copy and paste their disclosure to your own site and modify the text as needed to meet your individual needs. You can learn the requirements and best practices for disclosure in sponsored posts.
  • TermsFeed – is similar to termly and Disclosure Policy, but more focus on the range of legal agreements that a business with an online presence may need. It’s FREE and the premium agreement costs some. Lawyers and paralegals are working with this site to draft, review, check, and double-check the legal agreements that are made available to users. In addition, TermsFeed regularly applies revisions to all policies and notifies you when major updates are required for your policy!

Research Tools

  • Google Trends – is a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages. It’s FREE.
  • Twitter Analytics – is a tool that helps you understand how the content you share on Twitter grows your business. It’s FREE.
  • Google News – is a website developed by Google. It presents a continuous, customizable flow of articles organized from thousands of publishers and magazines. Search using relevant to your target market basic keywords and find the ideas to boost your business. It’s FREE.
  • Word Tracker – Need more than a keyword research tool? Word Tracker allows you to take competitor’s keywords, in-depth PPC and SEO insights, data from Google, and our own proprietary search technology.

Plans & Pricing:

  • Bronze plan is $27/month
  • Silver plan is $69/month
  • Gold plan is $99/month

Whether you’re a complete beginner, business owner or marketing professional looking to upskill, these social media marketing tools will help you take your results to the next level.

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