The number of email users worldwide is forecast at 4.3 billion. (1)

This statistic clearly shows that email marketing is an opportunity to reach out to potential customers and develop relations with current customers. In other words, you need email marketing to grow your business.

In this post, I’ll be comparing email marketing services so you can find the right one for your need (:

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Here is a quick summary of each platform:

1. ConvertKit – Best email marketing platform for bloggers and content creators.
2. MailerLite – You can integrate with your eCommerce store.
3. AWeber – Free plan includes an automated welcome email.
4. MailPoet – All-In-One Email Marketing tool for WordPress.
5. MailOptin – Integrate with your Email Marketing service and place a signup form bottom of your content or display popup.
6. OptinMonster – The best tool to lead email subscribers and boost sales for online stores.
7. WPForms – WordPress email signup form builder for professional businesses and organizations.

#1 ConvertKit

ConvertKit is an email marketing service specialized for bloggers and content creators. A free plan is available for up to 1,000 subscribers but does not include an automated email feature. Paid plans start from $9 a month. It included automated funnels & sequences.

The website is incredibly easy to use! If you’re a beginner at email marketing, you’ll appreciate the simplicity. Email automation builder is usually complicated, but ConvertKit makes it easy to understand for beginners. If you want to send some eBooks or printables to new email subscribers automatically or create email courses, ConvertKit is the go-to tool. Opt-in forms and landing pages included.

Note: You’ll need to have your own domain email address to register.

#2 Mailerlite

I use MailerLite for my email marketing for Payhip, my digital product store. A free plan is available for up to 1,000 subscribers with access to most features and limited support. Yes, an automated welcome email is included with a free plan! Paid plans start at $10/month which offers access to all features. Affordable, rich service, great for small business owners and bloggers.

#3 AWeber

I use AWeber for this site, Happier Freelancing.

Recently, I started to use AWeber as a replacement for MailChimp. Why? Mailchimp started to charge for unsubscribing. And also, they don’t have an automated email service with a free plan. AWeber free plan is available for up to 500 subscribers. Automated email, WordPress plugin, selling products and services with AWeber eCommerce, and tons of other features are included with a free plan. Paid plans start from $19.99/month for 500 subscribers and unlimited email sends. One significant downside to AWeber is that unsubscribes count towards your plan. What does it mean? Unsubscribes have to be manually deleted.

#4 MailPoet

MailPoet is a WordPress plugin specialized in email marketing. Once you installed and activated MailPoet in your WordPress, you can create an email and manage subscribers in your WordPress. Yes, you don’t have to leave WordPress. You are allowed to create a newsletter, welcome email, and latest post notification in your WordPress. It’s really convenient if you are a WordPress user. A free plan is available for up to 1,000 subscribers with unlimited emails, detailed statistics, and automated email marketing. Paid plans start from $13/month for 1250 subscribers.

#5 MailOptin

MailOptin is a lead generation WordPress plugin. By using it, you can add your newsletter sign-up form in a variety of ways:

• Popup
• notification bar
• Slide-in
• Sidebar widget
• Before, middle & after post (this is my favorite)
• Embedded Inline

Moreover, MailOptin integrates with many reliable and popular email marketing providers, CRMs, analytics, and WordPress solutions so you can continue to grow your email list! MailOptin has a free plan with limited features. Paid plans start from $79 a year.

#6 OptinMonster

OptinMonster is specialized in creating a visually stunning email signup form. If you have an eCommerce store and want to grow your email list, OptinMonster is the go-to tool. It is a powerful lead generation tool for marketing agencies and eCommerce stores. You can access 100+ templates including gamified wheels, countdown timer, coupons gifts, etc. What is unique about OptinMonster? Targeting and segmentation engine lets you set up perfect offers to the right people at the exact time. I have never seen this kind of lead generation! The basic plan is $9/mo with tons of features.

#7 WPForms

WPForms is known for the WordPress contact form plugin. You can create a PayPal/Stripe payment form, surveys & polls, electronic signature form, multi-page forms, donation forms, and email signup form! I think WPForms is good for small-mid size organizations as well as businesses. A free plan with limited features. A paid plan starts from $39.50/year with tons of features.

Wrapping Up

Finding the right tool for your business and needs is the key to success in email marketing. As you can see, there are so many emails marketing tools to choose from. All the tools in this list are useful. Try a free plan first if you are just starting email marketing. If you want to take your email marketing to the next level, test out an affordable but paid plan. For now, I’m using a free plan because I don’t have many subscribers. But once I hit 500 subscribers, I will definitely upgrade my plan.

Now, it’s your turn. What are your email marketing strategies? What tools are you using for your email marketing?

1. Statista. (2022) Number of e-mail users worldwide from 2017 to 2025. https://www.statista.com/statistics/255080/number-of-e-mail-users-worldwide/