If you are looking to boost eCommerce store sales, popups could be an excellent option!
Why? Because it can help your website to boost conversions and secure new customers. Unfortunately, most small business owners are not using popups. They are not offering the right promotions to the right audiences either.
According to eCommerce data provided by Optimonk, the best popups can have more than a 50% conversion rate, but the average is only 3.09%.
Can you guess why some pop-ups are successfully increased conversion rates than others?
The successful pop-up campaigns show up at just the right time. In other words, you need to offer an attractive promotion to the right target audience at the perfect timing.
Well…how? OptinMonster has a wide variety of popups to offer the right promotion at the right time!
In this article, you’ll learn the best exit popup tool so you can use it to skyrocket your sales (:
Easy How To: Effortless Coupon Popups Hacks that Work Click To Tweet
DISCLOSURE: This post may contain affiliate links, meaning I get a small commission if you decide to make a purchase through my links, at no additional cost to you. This is a sponsored blog post, but all opinions are my own. Please read my full disclaimer here for more info.
First, what is OptinMonster?
OptinMonster is the affordable lead generation software for marketing agencies, bloggers, eCommerce websites, and all small businesses. You can add an announcement bar as well as an animated Countdown Timer on your WordPress site, WooCommerce store, BigCommerce store, Shopify store, Magento store, etc.
It is monthly subscription includes four plans:
- Basic $9 per month – Essential tools to get more leads from your existing traffic.
- Plus $19 per month – Great for growing businesses who want to do more.
- Pro $29 per month – Everything you need to get huge results.
- Growth $49 per month – All the tools necessary to transform your conversions.
All new OptinMonster plans are billed annually by default. However, if you don’t like OptinMonster over the next 14 days, you’ll get a full refund. No questions asked.
Next, what are popups?
Popups are basically messages displayed on the screen when visitors are intended to leave your website.
Some people don’t like popups, but it works. According to Medstar Media, you could increase client conversions by 500% by using popups on your site. That’s a lot of chances to boost sales or leads.
I personally don’t like annoying popups, but I like some creative ones!
OptinMonster has a wide variety of popups and here are some examples:
Well… who doesn’t like discounts? In most cases, I sign up for coupons and I would like to see this kind of popups. It’s a “welcome popups.”
#2. Spin to Win Campaigns
These are my favorite popups, Gamification! These types of gamification are a great way to collect your visitor’s email addresses. When your customers enter their email, they get a chance to spin a wheel that offers different prizes. I see many brands use these wheel popups to give coupon codes. It’s fun and unique.
#3. Announcement Bar
Announcement bars are also called notification bars. It is a rectangle banner, usually placed on the top of your website, and provides information without bothering other content. I personally like these popups a lot better than popups displayed in the middle of the screen.
#4. Animated Countdown Timer
The countdown timers are usually used for limited-time special offers or new product launches to enhancing the buyer’s motivation to buy products. The countdown timer is a part of the marketing strategy and if you can use it properly, it will skyrocket your sales for sure.
#5. Multi-Step Popups
You can grow your email list by giving free digital assets and use multi-step popups! These popups are sometimes used for questionnaires before getting free PDF or digital assets.
A psychological phenomenon called the Zeigarnik effect proves that people are more likely to finish the process once they started. So, once people clicked Yes/No multi-step popup like an example, most people tend to give you their email address to finish the process.
If you are selling digital products, try multi-step popups!
How to create these popups?
OptinMonster offer tons of pre-made design. All you have to do is to edit some text and pick some designs from the template list. Yes, that’s all. Super easy.
Let’s assume that you want to add popups for your WooCommerce store.
Once you’ve purchased OptinMonster plan, install and activate it in your WordPress.
Go to Plugins > Add New > Type “OptinMonster” into search plugin > find plugin named “Marketing Toolkit by OptinMonster – Popups, Email Optin Forms & Newsletter Subscribers (the green one-eyed monster) > click Install Now > after that, click Activate.
Click Connect Your Account > Authorize OptinMonster > Connect To WordPress. This process will connect your WordPress and OptinMonster account you just created.
Click the green Create New Campaign button upper right corner. Now, you see all the campaign template that OptinMonster provides. Here you can select Popups and customize them.
OptinMonster is drag & drop popup builder and easy to use for anyone. You don’t need coding skills at all. If you want to know more about OptinMonster, please visit their website here and explore more features. It is a really powerful customer acquisition & lead generation.