How to Add Google Analytics to WooCommerce

WooCommerce is a free WordPress plugin that adds eCommerce functionality to your WordPress website.

You can create an online store with WordPress with WooCommerce plugin!

In addition, if you want to set business goals and increase sales online, use Google Analytics.

Google Analytics is a free analysis service that measures website activity and performance. For example, you can monitor your user’s shopping behavior.

In this article, you’ll learn how to add Google Analytics in WooCommerce.

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First, What Can You Do with WooCommerce Google Analytics

WooCommerce Google Analytics allow you to:

  • Learn what channels (including search, social, email, and ads) drive the most traffic. Based on this data, you know which channels to spend more time on.
  • Figure out where your site is leaking money by tracking the flow of users from product page to cart to checkout. Based on this data, you can improve user-interface.
  • Understand which products customers are interested in by comparing traffic, transactions, and revenue across products.
  • Determine what your customers are looking for by seeing which pages they land on from search engines.

Creating a successful long-term business requires expanding your audience pool and fewer business expenses. WooCommerce Google Analytics helps you to understand your audience and expand it.

How to Set Up WooCommerce Google Analytics Using Enhanced eCommerce

The Google Analytics plugin by MonsterInsights is a very popular and easy way to add and track WooCommerce analytics.

To make this tutorial easy, simple, and beginner-friendly, I’ll use MonsterInsights to set up WooCommerce Google Analytics.

Note: To access the eCommerce addon using MonsterInsights, you need to have the Pro plan. It is $199.50 a year.

Step 1: Install MonsterInsights and the eCommerce Addon

Log into your WordPress account.

Go to Plugins > Add New > Type “MonsterInsights” into search plugin > find plugin named “Google Analytics Dashboard Plugin for WordPress by MonsterInsights (the purple mascot with a magnifying glass) > click “Install Now” > after that, click “Activate

After the plugin is activated, you’ll see a new menu item labeled “Insights” to your WordPress admin menu.

Click Insights to bring the MonsterInsights setup wizard and go to Addons, then activate eCommerce.

(Photo Credit: MonsterInsights)

Now, go to Settings > eCommerce and make sure Enhanced eCommerce turned on.

(Photo Credit: MonsterInsights)

Step 2: Turn ON Enhanced eCommerce Tracking in Google Analytics

Login to your Google Analytics, and select the website you’d like to analyze. (In this case, your online store)

(Photo Credit: MonsterInsights)

Click Admin, then select Ecommerce Settings under the column on the right.

(Photo Credit: MonsterInsights)

Turn on Enable Ecommerce and Enable Related Products. Then, click the Next Step.

(Photo Credit: MonsterInsights)

Turn on Enhanced Ecommerce Settings and Submit.

(Photo Credit: MonsterInsights)

That’s all. Now MonsterInsights plugin automatically starts tracking your WooCommerce store.

To check your eCommerce reports, simply go to Insights > Reports > eCommerce. You can see an overview of your stores like conversion rate, transactions, revenue, and average order value.

Scroll down and see the Top Products report. You can see the best-selling product in your store.

(Photo Credit: MonsterInsights)

Wrapping Up

MonsterInsights Ecommerce Tracking gives you all the data you need on your online store. Data like conversion rate, transactions, revenue, and average order value can help you to understand your audience more and enhance engagement with your audience.

You can also monitor where your traffic is coming from. If your top referral sources are social media, you can spend more time on social media marketing. If your op referral sources are blogs, you can spend more time on blogging. Your business plan will be easier with Google Analytics with MonsterInsights.

MonsterInsights is 100% no-risk double-guarantee. If you don’t like MonsterInsights over the next 14 days, you’ll get a 100% refund without asking any questions. OR you can start it for free first.

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