How to Boost Website Traffic with Keywords and MonsterInsights
Do you know which focus keywords are bringing in the most traffic to your website?
Are the best-optimized posts really bringing in the most traffic to your website? If not, do you know how to improve your optimization?
If you need answers to those questions, you are in the right place!
In this post, you’ll learn how to set up custom tracking data with your WordPress site.
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First, do you know Google Analytics?
Google Analytics is a freemium web analytics tool offered by Google that tracks website traffic and visitors to your website such as:
- Number of people visit your website
- Visitor’s age & gender
- What devices are used
You can set a Google Analytics tag in your WordPress site to track these data. You might need a little bit of coding knowledge unless you install plugins like Monsterinsights!
What is Monsterinsights?
MonsterInsights is a plugin that allows you to easily add, customize, and manage Google Analytics on your WordPress site. It’s the most user-friendly Google Analytics plugin I’ve known of. The user interface is visually easy to understand and navigate. I’ve been using this addon for a year. So far, I like it a lot. It’s a really helpful tool to analyze my blog’s traffic.
Recently, MonsterInsights added new features called Custom Dimensions and TruSEO by integrating with the All-in-One SEO.
Custom Dimensions allow you insights into the performance of each editor. If you run a blog business as a team, it is helpful to know how many pageviews each editor is getting. You can also analyze the bounce rate and see which editor’s posts keep visitors on your site longer.
Not only tracking editor’s session, but you can also analyze keywords. You are able to check your SEO Score and Focus Keyword while editing the content.
Good SEO has a common writing style such as:
- SEO friendly title should be minimum of 40 characters and no longer than 60 characters.
- Recommended word count is 20 for sentence length.
- The best paragraphs are more than 120 words to engage your visitors.
You will see the SEO score along with these types of recommendations on the sidebar. I really like this because you can gain SEO knowledge by using it.
Please note that these recommendations are based on data collected by All-in-One SEO. You don’t have to follow every one of them. For SEO, content quality is the most important thing. However, these recommendations may help you improve your content for a good SEO outcome.
How to set up Custom Dimensions?
This is the main process of setting up Custom Dimensions:
- Set up custom dimensions in your WordPress website
- Set up custom dimensions in your Google Analytics account
Let’s assume that you’ve already installed and activated Monsterinsights, (if not please install and activate MonsterInsights: here is a step-by-step guide) go to “Addons” in the main menu. Install “Dimensions” and activate it.
Now, go to Insights > Settings from your dashboard. Then, click on the Conversions tab. And then, scroll down to the Custom Dimensions and click “Add New Custom Dimension.”
That’s all for your WordPress site setting. Next, move on to your Google Analytics account setting. Login to your Google Analytics account and click “Admin.” You’ll see three main content such as Account, Property, and View.
Property section in the middle, scroll down until you see the Custom Dimensions and click it. You’ll need to click Custom Definitions under Custom Definitions.
Then, click “+ New Custom Dimension” to name it. For the name, anything is ok. On the next page, you can just click “Done.”
The last step!
Check the index number for your custom dimensions in Google Analytics. And also, check your Custom Dimensions settings in MonsterInsights too. Make sure the Google Analytics Index number and MonsterInsights Custom Dimension ID are the same. If it’s the same, click “Save Changes.” All set!
You can view the reports inside of your WordPress dashboard now. You don’t have to log in to your Google Analytics account. It’s all connected.
All of these features are available in MonsterInsights! You can analyze detailed insights without hiring an SEO expert.
Understanding the demand is the fastest way to increase the revenue of your online business. I’m sure these detailed insights will help to improve the user experience and engagement.
In addition, I posted a lot of how-to tutorials about MonsterInsights. All of them include images and a step-by-step guide.