Google Analytics is a free web analytics service from Google that allows you to analyze in-depth detail about the visitors on your website. It provides valuable insights that can help you to shape the success strategy of your business no matter how big your business is.How to Create Easy Event Tracking with Google Analytics in WordPress 2020 Click To Tweet
For example, one of the Google Analytics features called Event Tracking allows you to monitor how people interact with your content on the website.
What does it mean?
It’s mean you can check what links are clicked how many times, what videos are played how many times, what files are downloaded how many times, etc.
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Why do you need to know these things?
By knowing how visitors behave can help you create highly engaging content with the target audience. If you can provide the content that readers want, your online sale can be increased.
Selling online is all about knowing your target audience, meet their needs or expectation. MonsterInsights addons and Event Tracking can make these monitoring setups easy and quick!
In this article, I’ll explain how to create event tracking with Google Analytics in WordPress using MonsterInsights WordPress plugin.
First, What is MonsterInsights?
MonsterInsights is a plugin that allows you to easily add, customize, and manage the Google Analytics on your WordPress site. It’s one of the best user-friendly WordPress analytics plugins in the market.
Summary of MonsterInsights
- Cost – There are a free version and a paid version. The paid version has three options: Plus $99.50/year, Pro $199/year, $399.50/year
- Pro – Easy to install, use, manage, and maintain
- Con – Little pricey for a personal blog
- Features – Universal Tracking, Google Analytics Dashboard, Real-time Stats, Enhanced Ecommerce Tracking, Page Level Analytics, Affiliate Link & Ads Tracking, EU Compliance (GDPR Friendly), Custom Dimensions, Performance & Optimize and more!
How to Make Event Tracking with Google Analytics in WordPress
Step 1. You need to set up a Google Analytics account! If you haven’t done this, please read my How To Install Google Analytics to Your WordPress Site in 3 Easy Steps here before going to the next step.
Step 2. After you set up Google Analytics in WordPress, log in to your Google Analytics account. And then, go Admin > eCommerce Settings. Make sure Enable eCommerce and Enable Enhanced eCommerce Reporting are both ON, then Save.
Step 3. Go back to your WordPress and under Insights > click Addon. Install eCommerce addons and activate it.
Step 4. Go back to under Insights > click Settings. Go to the eCommerce and turn on Use Enhanced eCommerce.
Go to the report page and under the eCommerce tabs, you can monitor how people interact with your content on the website now!