How to Create High-Performing Social Media Content

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For social media marketing, a stunning image is power.

Designer-quality Pins are extremely important for successful Pinterest marketing. A visual platform like Instagram also needs amazing graphics to generate leads on sale.

High-performing social media content requires professional-looking images. It sounds expensive, right? But no. If you use Tailwind Create, you can create high-quality content with ease.

In this post, you’ll learn how to create high-quality Facebook posts, Instagram Feed posts, Instagram Stories, as well as Pins instantly.

DISCLOSURE: This post may contain affiliate links, meaning I get a small commission if you decide to make a purchase through my links, at no additional cost to you. This is a sponsored blog post, but all opinions are my own. Please read my full disclaimer here for more info.

How to Create High-Performing Social Media Content Click To Tweet

First, what is Tailwind?

Tailwind is a content marketing tool that includes scheduling, analytics & monitoring, content discovery, hashtag suggestions, etc. It used to only have paid plan, but now they offer a free plan!

Here is Tailwind’s new pricing structure:

Free Plan includes:

  • 1 Pinterest Profile(s)
  • 1 Instagram Profile(s)
  • 20 posts per month
  • 15 Pinterest Designs a month (Instagram & Facebook Coming Soon!)
  • 5 Tailwind Communities with 30 submissions per month
  • SmartBio Custom Link
  • Basic Analytics

Pro Plan $14.99 a month or $119.88 a year includes: (This will replace our current Plus Plan for new signups)

  • 1 Pinterest Profile(s)
  • 1 Instagram Profile(s)
  • 100 posts per month
  • 200 Pinterest Designs a month (Instagram & Facebook Coming Soon!)
  • 5 Tailwind Communities with 30 submissions per month
  • SmartBio Custom Link
  • Advanced Analytics

Advanced Plan $29.99 a month or $239.88 a year includes:

  • 2 Pinterest Profile(s)
  • 2 Instagram Profile(s)
  • 1,000 posts per month
  • Unlimited Pinterest Designs (Instagram & Facebook Coming Soon!)
  • Unlimited Tailwind Communities
  • SmartBio Custom Link
  • Advanced Analytics

Max Plan $59.99 a month or $479.88 a year includes:

  • 3 Pinterest Profile(s)
  • 3 Instagram Profile(s)
  • Unlimited Publishing, Unlimited Tailwind Create Posts, and Unlimited Communities
  • Unlimited Pinterest Designs (Instagram & Facebook Coming Soon!)
  • SmartBio Custom Link
  • Advanced Analytics

Next, what Tailwind Create can do?

Tailwind Create automatically generates posts optimized for Instagram, Facebook, and Pinterest. No design skills required. Why? Because all designs are “almost done.” You just need to add a little twist like edit text on images, change the colors, or select layouts. You are allowed to add your brand logo too.

Let’s create a Pinterest image for “The Ultimate List of Tools & Resources for Online Business” blog post.

Here is a step-by-step guide to navigating Tailwind Create!

Step1. Login to Tailwind account. Click Tailwind Create (paintbrush icon) and “Start Creating Now.

Step2. Read “Terms of Service” and accept it. After that, you’ll see 2 minutes how-to video. This video is super helpful. I’d highly recommend you to watch it.

Step3. Set up “Brand Preferences” like logo, fonts, and color palettes. Once you set up these, it will save you time because Tailwind Create automatically applies these brand styles to every design. You can change these at any time. You can also skip this setting at first.

Step4. Paste URL & article title, and choose your image. For the image, you have two options such as stock photos and site photos. In this tutorial, I’d choose a stock photo and use the keyword “online business.”

When you hit the magnifying glass icon, online business-related images appeared. Select multiple images that you like. And then, click “Create Images.”

Step5. Now, you’ll see a lot of “almost done” designs. Let’s edit it.

On the right side, you’ll see a navigation bar. Click “Color Palettes” in that navigation menu. From the “Color Palettes” list, select your corporate color or a similar color palette to your brand.

Type your website URL in the “Branding” section. It will automatically add your website URL to all images. (So, you don’t have to type in one by one) This is a huge time-saving.

Here is my favorite part! Tailwind Create instantly transforms images into hundreds of optimized designs for Instagram, Facebook, and Pinterest – all in one click. How?

Click “Post Types” and select one:

  •  Feed Post (Instagram)
  • Stories (Instagram)
  • Pins (Pinterest)
  • Feed Posts (Facebook)

This is super helpful to create a unified design for each social media channel. And yes, it also saves tons of time!

Step6. Compare designs and if you like it, click “Select.” With the free account, you can select 20 images for a month. Did you select your favorite images? Then, click “Review Your Selection.”

Step7. Last step!

You have a two-choice: Download graphics or schedule graphics. Yes, you can directly schedule social media content through the Tailwind dashboard. For now, you can schedule Instagram and Pinterest content. (but Facebook scheduling coming soon!)

Wrapping Up

You don’t have to start your social posts from scratch! Tailwind Create made “almost done” graphics for your business and you just need to edit it. These “almost done” images are very inspirational too. If you don’t have any more ideas for new designs, Tailwind Create would be a great idea to explore. Hundreds of designs/layouts will give you some inspiration!

Tailwind free account includes Tailwind Create. If you are interested, sign up for a forever-free plan! Give it try. Tailwind Create will definitely save your time and increase your productivity!

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FREE RESOURCES: The Ultimate List of Tools & Resources for Online Business here.

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