Did you know gamification can improve your store’s conversion by up to 40%?
Well, what is gamification? Gamification is the application of typical elements of game playing like Wheel of Fortune to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service.
Have you ever seen these types of Spin to Win Popup on your favorite online store?
These types of gamification are a great way to collect your visitor’s email addresses. When your customers enter their email, they get a chance to spin a wheel that offers different prizes. (usually, it’s discount code)
Gamified pop-ups are fun and unique ways to grow your email list as well as increase sales. It can also reduce cart abandonment.
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In this post, you’ll learn how to create Spin to Win Campaigns in WooCommerce and Shopify using OptinMonster. (because it’s super easy)How To Create Spin To Win Campaigns in WooCommerce Click To Tweet
First, what is OptinMonster?
OptinMonster is lead-generation plugin for WordPress. It allows you to create high-converting option forms and help you boost conversions and get more email subscribers or increase your sales.
To use this app, you need to Get Started and choose a plan.
You’ll need the Growth plan to get access to the coupon wheel campaigns. If you don’t like OptinMonster over the next 14 days, you can get a full refund.
Once you’ve purchased it, you’ll need to install and activate the OptinMonster plugin in your WordPress. How? Go to Plugins > Add New > Type “OptinMonster” into search plugin > find plugin named “Marketing Toolkit by OptinMonster – Popups, Email Optin Forms & Newsletter Subscribers (the green one-eyed monster) > click Install Now > after that, click Activate.
Now, you see OptinMonster welcome screen and we can get started from here to set up Spin to Win Campaigns.
How to Create a Spin-to-Win Coupon Popup in 7 Easy Steps
Step 1: Click Connect Your Account > Authorize OptinMonster > Connect To WordPress. This process will connect your WordPress and OptinMonster account you just created.
Step 2: Click the green Create New Campaign button upper right corner. Now, you see all the campaign template that OptinMonster provide. Scroll down to where you can see the three different Wheel Campaigns.
Step 3: Pick one that you like and name your campaigns. After that choose which website you would like to load on. (click pull-down button and choose or add website) Next, click the Start Building button.
Step 4: On the home screen, you can customize all of the design elements like colors and fonts. You can add your brand colors too!
OptinMonster uses drag and drop editor, so you just need to click on the area you’d like to edit. For instance, click the text area and edit the headline.
When you click the Wheel image, you can also edit the Wheel sections. Create your coupon code and set up a prize in this section.
Scroll down the Editing Gamified Wheel Element section, you’ll see the Inner Wheel Image. It’s an option to add your logo to the center of Wheel.
Step 5: To finish up design, go to the Success tab and set up what customers see after spinning the Wheel.
Step 6: The next step is to decide who’s going to see this campaign and when on your website. To do that, go to the Display Rules. (next to design tab) On this page, you can set up different display rules for your campaigns. For example, you can use exit-intent to launch the spinner campaign when a user is about to leave your website.
Once you’ve done adding rules, you’ll see a summary of your display rules. You can now click on the Save button at the top to store your changes.
Step 7: Last step! Now, let’s add the spin wheel to your website. Click the Publish tab and change the Status to Live. And click the Save button. That’s all.
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If you want to know more about OptinMonster, please visit their website here and explore some features. It is a really powerful customer acquisition & lead generation software.