Email marketing is one of the best marketing techniques to increase your sales and drive traffic to your website.
Conversion rates for emails are higher than social media, direct traffic, and search. (1) That means people will click links on your email newsletter more than social media share. And also, email offers result in shoppers spending 138% on their purchases. (2) That’s a lot!
If you are eCommerce owners, bloggers, small business owners, freelancers, online entrepreneurs, email marketing is must-have strategies to grow your business (:
How to Easily Create Awesome Exit Intent Popups that Drive Sales Click To Tweet
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OK now, how to grow your email list?
Let’s be honest here. It’s not easy.
People are not giving their email address easily even though sign up for the email list is totally free. People need the benefit to sign up for your email list and also signing up for that email list needs to be a simple step.
For example, you can offer digital downloadable content like a free PDF checklist, planner, eBook, video, report, coupon code, graphics, etc. If these free digital products are “problem-solving” to customers, they tend you sign up for your email list more. These freebies are usually called “lead magnet.”
It looks like this:
You can set up your “lead magnet” on your blog or eCommerce store to grow your email list!
How to set up a lead magnet on your blog or eCommerce store?
One of the most popular ways is using Exit-Intent Technology. It’s like a pop up on the website.
I know, pop-ups are annoying. Sometimes it blocks the content and you can’t read the articles at all. Therefore, when you create pop-ups on your site, be strategic about where to place them, when to display them, and also who see the popups.
To do that, I highly recommend you to check OptinMonster. It is one of the best software that offers Exit-Intent Technology. With OptinMonster, you can simply control where to place popups and when to display the popups. Moreover, depending on the user’s behavior you can select pop-ups to show. This feature is improving the user experience on your site!
OptinMonster’s exit-intent popups work on basically all types of websites such as WordPress, Shopify, Magento, BigCommerce, Drupal, Joomla. If you use WordPress and sell content on your site, you can simply download the OptinMonster plugin. After that, you can use tons of templates and create pops.
OptinMonster is mobile friendly too.
It looks like this:
More and more people use mobile devices to browse the internet.
Google also announced that mobile-friendly sites show up higher in search results. (3) If your site isn’t mobile-friendly, visitors are 5 times more likely to leave. If your pop-up isn’t mobile-friendly, users may not sign up for your email list.
OptinMonster provides a responsive web design and mobile exit-intent which allow you to create mobile exit offer triggers. With this setting, visitors will see a targeted marketing message or a special offer before they leave your site.
In addition, OptinMonster will help to reduce cart abandonment.
If you are an eCommerce owner, cart abandonment can be a headache. Create a special discount offer to encourage an on-the-spot purchase using exit-intent popup! These pop-ups have the possibility to boost your sale.
When you want to grow your email list or boost sales, the best thing you can do is focus on reaching as many people as you can! There are many great tools like OptinMonster. These tools are much cheaper than hiring a marketing specialist. Use the tools and practice email marketing to grow your business.
- How to Easily Create an Announcement Bar in Shopify
- How to Create Spin to Win Campaigns in WooCommerce?
- How to Boost Your Conversions with Mobile Exit-Intent on OptinMonster
- Chaffey, D. (2021, January 26). E-commerce conversion rates 2020 compilation – How do yours compare? Smart Insights. https://www.smartinsights.com/ecommerce/ecommerce-analytics/ecommerce-conversion-rates/
- Hatch, C. (2019, August 8). Be in the Know: 2018 Email Marketing Statistics You Should Know. Disruptive Advertising. https://www.disruptiveadvertising.com/marketing/email-marketing-statistics/
- Optimize your website for mobile – Google Ads Help. (2021). Google Ads Help. https://support.google.com/google-ads/answer/7323900?hl=en