The legal side of the websites/blogs is often complicated. Most people give up trying to understand it, but the knowledge of legal rules helps you to stay out of trouble.
For example, in January 2020, the state of California made a law about privacy for online businesses. Because of the privacy law, California residents have control over the personal information they generate online, and businesses must change their practices around the collection and selling of it.
This landmark law secures new privacy rights for California consumers like:
- California consumers have the right to know about the personal information a business collects about them and how it is used and shared
- California consumers have the right to delete personal information collected from them
- California consumers have the right to opt-out of the sale of their personal information
- California consumers have the right to non-discrimination for exercising their CCPA rights
Now, question: Google Analytics is the most widely used analytics tool. Is Google Analytics compliant with the California Consumer Privacy Act (CCPA)?
In this article, you’ll learn how to make sure your Google Analytics complies with CCPA.
First, what is California Consumer Privacy Act (CCPA)?
California Consumer Privacy Act (CCPA) is the first complete data protection law in the United States.
The purpose of CCPA is to improve the quality of privacy rights and consumer protection for residents of California. It will provide more transparency by telling what personal information they collect, how they use it, and whom they share it with.
So, who needs this privacy disclosure?
If your business meets the following conditions, then you’ll need to apply this law to your website:
- Have a gross annual revenue of over $25 million
- Buy, receive, or sell the personal information of 50,000 or more California residents, households, or devices
- Derive 50% or more of their annual revenue from selling California residents’ personal information.
If you don’t comply with CCPA, you could face penalties up to $7,500 per violation per individual.How To Easily Make Your Google Analytics CCPA Compliant Click To Tweet
Is Google Analytics CCPA Compliant?
Google Analytics collects and shares personal information. It collects data on website traffic and aggregates it to inform website owners on who their users are and how they behave.
In other words, you need to make CCPA Compliant if you meet the previous conditions and use Google Analytics.
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How to Make Google Analytics CCPA Compliant?
You can make Google Analytics CCPA Compliant easily if installed MonsterInsights.
MonsterInsights is the WordPress plugin for Google Analytics. It’s beginner-friendly and easy to manage. I also use them.
Here are a few steps to make sure that Google Analytics meets CCPA requirements!
Step 1: Install MonsterInsights and its EU Compliance Addon
Step 2: Once the addon is activated, go to Insights > Settings > Engagement and scroll down to EU Compliance.
Here you can customize the settings in Google Analytics to comply with CCPA.
Step 3: Now, you need to create an Opt-Out Consent Box.
Add CookieBot or Cookie Notice. These are both free WordPress plugins to create an Opt-Out Consent Box.
I also explain what is Cookies and how they track visitor information.
MonsterInsights make it easier to manage this new law. Only California residents have rights under the CCPA for now, but it might change in the future. All the online-based businesses need to concern about this new law.
If you want to know more about MonsterInsights, please visit the website here.