How to Easily Set Up Form Conversion Tracking in Google Analytics

Have you ever wondered how users interact with your ads or campaigns?

You could easily explore user’s behaviors like which product they purchased, which newsletter they signed up for, which PDF files they downloaded, and so on.

These user actions are called “conversions” and “conversion tracking” is the way to analyze user behavior.

Conversion tracking data will provide proof of your campaign’s performance and lead you in the right direction to expand your business/sales/marketing strategies.

If you are marketers or business owners who want to increase sales, “conversion tracking” is a must-have knowledge in this digital age.

In this article, you’ll learn how to easily set up form conversion tracking in Google Analytics using WordPress plugin called MonsterInsights.

DISCLOSURE: This post may contain affiliate links, meaning I get a small commission if you decide to make a purchase through my links, at no additional cost to you. This is a sponsored blog post, but all opinions are my own. Please read my full disclaimer here for more info.

First, what is MonsterInsights?

MonsterInsights is a plugin that allows you to easily add, customize, and manage Google Analytics on your WordPress site. It’s one of the best user-friendly WordPress analytics plugins in the market.

Features: Universal Tracking, Google Analytics Dashboard, Real-time Stats, Enhanced Ecommerce Tracking, Page Level Analytics, Affiliate Link & Ads Tracking, EU Compliance (GDPR Friendly), Custom Dimensions, Performance & Optimize, and more!

Why use MonsterInsights?

Setting up conversion tracking in Google Analytics can be complicated.

Why? Because you need to enter the code manually and set a goal. MonsterInsights make that process easy for us! You don’t have to enter the code manually; it will automatically track conversions by using MonsterInsights.

All you need to do it install and activate the MonsterInsights Forms addon!

How to Easily Set Up Form Conversion Tracking using Monsterinsights?

First, you need to install MonsterInsights and activate it.

Log into your WordPress account.

And then, Go to Plugins > Add New > Type “MonsterInsights” into search plugin > find plugin named “Google Analytics Dashboard Plugin for WordPress by MonsterInsights” (the purple mascot with a magnifying glass) > click Install Now > after that, click Activate.

Now, you’ll see a new menu item labeled “Insights” in your WordPress admin menu.

Click it to bring the MonsterInsights setup wizard.

In the MonsterInsights setup wizard, you’ll be asked to choose a category for your website.

• Business Website – for example, company website
• Publisher – for example, blog
• eCommerce – for example, online store

Select one of them and click the Save and Continue button.

On the next page, click on the Connect MonsterInsights button.

This will bring up a Google account login page.

Once you log in to your Google account, you’ll be asked to allow MonsterInsights to access your Google Analytics account. Click on the Allow button to continue.

The next step is to select your website to track and then click Complete Connection.

After that, you’ll be asked to select the recommended settings for your website. I selected the default settings because it would work for most websites.

Ok, now let’s set up the form addon!

Go to Insights > Addons and click Install under the Forms addon.

Once the plugin is installed, click Activate. That’s all.

MonsterInsights will automatically record data and report it to you. How easy it is!

If you want to see all the reports, go to Insights > Reports > Forms.

Wrapping Up

In my opinion, MonsterInsights is the best WordPress Analytics plugin.

I also signed up for a free plan and absolutely love it. Once I start selling products on my website, I’m planning to upgrade to a paid plan.

If you are selling products on your site or getting a lot of inquiries from your site, I highly recommend MonsterInsights.

They don’t offer a free trial. But they offer 14 days money-back guarantee. Check their website here and explore more details.