How to Make an Influencer or Blogger Rate Sheet

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A rate sheet is a document that includes details about the rate for services you offer on the website or social media. Usually, it’s digital files. (so, you can share them online easily)

The aim of the rate sheet is to explain details about your services and costs to potential advertisers. It is a must-have if you are a content creator who wants to make a smooth transaction.

In this post, you’ll learn how to create a rate sheet for influencers and bloggers.

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First, what the difference between Media Kit and Rate Sheet?

While some people use the terms similarly, a media kit and rate sheet are very different documents. Because these two has totally different functions and negotiation process.

A media kit is a digital resume for bloggers and influencers. It usually contains a short description of your business, audience demographics, statistics about the site/social media, past partnerships, contact information, etc.

On the other hand, a rate sheet is a document that includes details about the rate for services you offer. It usually contains service details, the costs, payment methods, etc.

Some bloggers and influencers include their rate sheet in a media kit, but I highly recommend separate these two. Why? Because it typically presented at different times.

A media kit is something you could show on your website to introducing yourself. The rate sheet is something you would send after the potential advertisers has shown interest in working with you.

Here are examples of media kit and rate sheet:

What should you include in your rate sheet?

Let’s go over what to include in your blogger rate sheet:

#1 Name & Contact Info

Even if your contact information was included in the media kit, make sure you include it again to make it easier for them to get in touch. Sometimes your advertisers work on a team and your rate sheet could forward to someone else on the team.

Include these:

Your Name
Contact Info
Website URL
Social Media Channels

#2 Services

Include what services or promotional opportunities you offer. (ex: sponsored posts, social advertising, press trip and so on)

#3 Pricing

Include the cost of your services. I highly recommend you do some research on the potential clients before put prices.

And also, it’s a good idea to adjust your pricing depending on the partnership and what they are asking for. (ex: sometimes the brand only wants you to post on the Instagram story instead of promoting it on all the social media) Pricing is really “it depends” things.

#4 Payment method

Usually, sponsored posts are paid for using PayPal but if you have a specific preference then you need to tell before the project start. And also, unclear payment methods cause an unpaid issue. Make sure the payment method. You and your potential client need to agree with the payment method first and then start working together.

Designing rate sheet

When creating your rate sheet, it’s important to make it easy to share and edit. As your business grows, you maybe need to change the pricing. Or, as client demand changes, you may need to change the services.

There is a lot of free graphic tool and inexpensive template like:

Canva – free graphic design tool, super easy to use
Creative Market – affordable so many types of templates are available

I highly recommend Canva if you are looking for a graphic tool! It’s really easy to use and so many free graphics, photos, templates are included with the free plan. I still can’t believe it’s free.

Wrapping Up

Be prepared to negotiate! Just because you send your rate sheet doesn’t mean the brand agrees with the deal. Be prepared to negotiate with advertisers and stay flexible. (but don’t sell yourself so cheap!)