How to Use Email Marketing to Skyrocket Your Business in 2020

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Did you know? Email marketing is the most profitable direct marketing channel.

For every $1 you spend on email marketing, you can expect an average return of $42. (Oberlo, 2019)

Global email users amounted to 3.9 billion users and it will grow to 4.3 billion users in 2023 (Statista, 2020).

That’s almost half of the world’s population. In addition, email marketing allows you to reach people 24 hours a day, 365 days a year. No matter how small your business is, email marketing is a great strategy to grow your business.

So, what exactly is email marketing and how does it work?

In this article, you’ll learn how to skyrocket your email marketing step by step.

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DISCLOSURE: This post may contain affiliate links, meaning I get a small commission if you decide to make a purchase through my links, at no additional cost to you. This is a sponsored blog post, but all opinions are my own. Please read my full disclaimer here for more info.

What is Email Marketing and How Does it Work?

Email marketing is the act of sending emails to your target audience.

96% of who come to your website aren’t ready to buy on their first visit. (WPForms, 2020) 70% of visitors abandon your website and never return. (WPForms, 2020)

That’s why email marketing is important. If you can get users to sign up for your email list before they go, you will have another chance to engage with them.

How to get email subscribers?

People usually don’t want to provide their email addresses for free, so you need a lead magnet.

A lead magnet is something that you give away to people for free in exchange for their email address.

These are some popular lead magnet examples:

  • PDFs like digital planners
  • Audio files
  • Videos
  • Coupons

You can also use and ActiveCampaign to grow your email list!

What is ActiveCampaign?

ActiveCampaign is a cloud software platform for email marketing, marketing automation, and CRM tools.

It allows you to send newsletters and messages targeted to each contact’s interests, set up a welcome series with email automation, segment your contacts, and more.

If you want to create simple and easy ActiveCampaign signup forms and embed them in your WordPress site, check WPForms!

WPForms is a WordPress Form builder and made easy for users to create unlimited newsletter signup forms for ActiveCampaign.

Here are some features of WPForms  + ActiveCampaign Addon:

  • You can create unlimited ActiveCampaign signup forms on your WordPress website
  • Automatically send all contact information straight to the list of your choosing in your ActiveCampaign account (you don’t need 3rd-party integration tools)
  • Add or remove specific tags to better segment users (this help to increase email click-through rate)
  • Your contacts/users can easily update their personal info, remove themselves from specific campaigns, or unsubscribe altogether
  • You can enable conditional logic to easily segment your contacts for better campaign results

and more!

WPForms makes easy to connect your website forms to your email marketing platform.

How to Use WPForms  + ActiveCampaign Addon?

Sign Up for the WPForms Elite plan, it’s $599 a year. I understand that the Elite plan is pricey, but you can use so many features & addons to create a smarter email marketing strategy. Email marketing is important for any size of the business and this investment can be worth it. 

If you don’t like WPForms over the next 14 days after purchase, then you get a full refund. No questions asked!

Now that you’ve got the very basics of email marketing, are you ready to move on to the next step.

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