How to Use Smart Tags for Dynamic Text Replacement?
According to McKinsey & Company, email conversion rates are 40x those of Facebook and Twitter. Social media has proven to be a powerful marketing tool, but email marketing is still the king. Remember, every email address is an opportunity to sell.
Personalization with Dynamic Text Replacement can help you to make sure how well your landing page/email signup form works effectively.
For example, you are living in NY and sign up for a shopping mall newsletter. Will you open the newsletter email if it LA shopping mall news?
Maybe not, because you are living in NY. Dynamic Text Replacement helps you identify the customer’s personal preference.
Well, how to do that? OptinMonster Smart Tag can help you to do it easily! In this article, you’ll learn about OptinMonster and their Smart Tag feature.
How to Use Smart Tags for Dynamic Text Replacement? Click To TweetDISCLOSURE: This post may contain affiliate links, meaning I get a small commission if you decide to make a purchase through my links, at no additional cost to you. This is a sponsored blog post, but all opinions are my own. Please read my full disclaimer here for more info.
First, what is OptinMonster?
OptinMonster is lead-generation plugin for WordPress. It helps convert your visitors into subscribers, leads, and customers by creating an eye-catching campaign.
For instance:
- You can use email lead generation to growing the email list and driving traffic to the site if you are a blogger.
- You can use the popup to generating sales and reducing cart abandonment if you are an eCommerce store owner.
How to use OptinMonster Smart Tags?
First of all, you need to be a Pro or higher subscriber in order to use Smart Tags. OptinMonster offers an unconditional money-back guarantee for 14 days. Use that opportunity if you are not a current subscriber.
After you purchased the subscription, install OptinMonster into your WordPress.
Go to Add Plugins page > Add > type “OptinMonster ” in the search bar. When you find a green one-eyed monster, click Install Now > Activate.
Ok, now you are ready to create Smart Tags!
Step-By-Step Guide to Creating Smart Tags
Step 1. Login to OptinMonster
Login to your OptinMonster account and click the green button called “Create Campaign.”
Step 2. Select campaign type
In this tutorial, select “Popup” for campaign type.
Step 3. Select design
Scroll down to the design template list and select one of them. I highly recommend exploring these design templates in your spare time! Boost your creativity and get inspired.
Step 4. Name your campaign
Name your campaign, select your eCommerce store, and click “Start Building.”
Step 5. Add Text and Tag
Add a text element in the campaign builder and select the { } button to choose a pre-created Smart Tag. { } parts will change depending on your target audience. This personalization will help reduce your bounce rate as well as boost your sale!
Here are some examples of Smart Tags:
| {{form_name}}: | The full name submitted in the name field |
| {{form_first_name}}: | The first name submitted in the name field |
| {{form_last_name}}: | The last name submitted in the name field if a last name was submitted |
| {{form_email}}: | The email address submitted in the form |
| {{form_phone}}: | The phone number submitted in the phone field |
| {{day}}: | The current day of the week |
| {{month}}: | The current month (e.g. “March”) |
| {{year}}: | The current year (e.g. “2021”) |
| {{date}}: | The current date |
| {{city}}: | The visitor’s city |
| {{state}}: | The visitor’s current state if it exists |
| {{region}}: | The visitor’s current region includes states, provinces, etc. |
| {{region_code}}: | The current region’s abbreviation (e.g. “CA” for “California”) |
| {{postal_code}}: | The same as {{zip}} |
| {{zip}}: | The visitor’s current zip code |
| {{country}}: | The visitor’s current country |
| {{country_code}}: | The current country’s abbreviation (e.g. “US” for “United States”) |
| {{page_url}}: | The URL of the current page |
| {{referrer_url}}: | The URL of the previous page |
| {{pages_visited}}: | The number of pages the user has visited |
| {{time_on_site}}: | The amount of time the user has spent on the site in milliseconds |
| {{visit_timestamp}}: | The current timestamp |
| {{page_title}}: | The title of the current page |
| {{campaign_name}}: | The name of the current campaign |
Wrapping Up
That’s all. Easy, right?
OptinMonster always offers FREE instant access to learn conversion optimization. If you subscribe to their service, you can create a campaign while learning about your target audience.
If you want to know more about OptinMonster, please visit their website here and explore more features. It is a really powerful customer acquisition & lead generation plugin for WordPress.
