Simple Email Marketing: Mailchimp + WPForms

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Every penny spent on marketing must be worth it for any size of business. Back in the old day, advertising was expensive. Super expensive.

However, we are living in the digital age and digital advertising is much cheaper than traditional advertising.

Email marketing is one of the digital marketing and pretty efficient ways to reach and grow relationships with customers. Well, is it for only big companies? Email marketing is used by some of the big businesses with big budgets, but it isn’t just for a big box like Amazon or Nike.

You can use email marketing to grow your business with small budgets and expect a huge Return on Investment (ROI).

In this article, you’ll learn the benefits of email marketing, how much it will cost, and how to set up an email form on your website.

DISCLOSURE: This post may contain affiliate links, meaning I get a small commission if you decide to make a purchase through my links, at no additional cost to you. This is a sponsored blog post, but all opinions are my own. Please read my full disclaimer here for more info.

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Benefits of Email Marketing for Small Businesses

#1. You can build strong customer relationships by using email marketing!

Email is the best way to reach out to customers and tell them the latest product launch, the brand’s next big event, and any news about your business.

New Asurion Research shows that Americans now check their phones 96 times a day and see their email updates before getting out of bed. (1)

You’ll have tons of chances to reach your audience with email marketing!

#2. Email marketing helps you to achieve maximum productivity with minimum wasted effort or expense.

Within a small business, time and budget are limited. Therefore, take advantage of free email marketing tools and affordable software! For example, Mailchimp is a freemium email marketing tool that includes a lot of email templates. These templates are easy to edit.

Mailchimp Plan:

  • Free for up to 2,000 contacts (email subscribers)
  • $9.99 a month for up to 50,000 contacts (email subscribers)
  • $14.99 a month for up to 100,000 contacts (email subscribers)

Embedded the Mailchimp email form on your website and grow your email list is a pretty good strategy. If your website is built with WordPress, consider using WPForms.

What is WPForms?

WPForms is a beginner-friendly WordPress plugin that allows you to create a powerful but affordable form builder. You can create mobile-friendly forms, survey forms, newsletter forms, registration forms, and more in a few minutes using a drag & drops form builder, so you don’t need any coding skills.

WPForms Plan:

  • $39.50 a year Basic plan
  • $99.50 a year Plus plan
  • $199.50 a yar Pro plan
  • $299.50 a year Elite plan

If you don’t like it over the next 14 days after purchase, then you get a full refund.

How to Setup Mailchimp Subscribe Form in WordPress using WPForms?

Here is a step-by-step guide to setup Mailchimp Subscribe Form in WordPress using WPForms.

Note: To use addon, you need to have the Plus, Pro, and Elite plan.

Step 1: Install and Activate WPForms

First of all, Install and activate the WPForms plugin on your WordPress site. Once WPForms is installed, visit the WPForms > Settings page to enter your license key.

Step 2: Add Mailchimp addon

After that, go to WPForms on your WordPress navigation bar. Under the WPForms, click addons and find the Mailchimp addon from the list.

Step3. Install and activate the Mailchimp addon

Once you find the Mailchimp addon, install and activate it. You’ll see status became “active.” That’s the go-to sign for the next step.

Step 4. Add new form

After that, go to Add New.

Fill in the “Form Name” and select the Newsletter Signup Form template. WPForms will create a simple newsletter signup form for you, so you can just edit it.

Step5. Connect Your Form to Mailchimp

Go to Marketing > Mailchimp and then click Add New Connection. You’ll need to add your Mailchimp API Key to do this process. So, sign in to your Mailchimp account and go to Your Profile > Extras > API Keys. Copy and paste your Mailchimp API Key into WPForms to confirm the setting.

After that, fill Mailchimp form. List field is what kind of information you want to collect from your email subscriber.

If you want to get update about new subscriber, setup Notifications.

If you want to thank your subscribers when they signed up, set up a confirmation message.

Step 6. Add Your Mailchimp Email Form to Your WordPress

Final step!

Here is my favorite part! WPForms allows you to add your email forms in different locations like your blog posts, pages, and sidebar widget.

To do that, you need to create a new post or page in your WordPress. And then, click the “Add Form” button > Select your forms. Now, publish your post or page! That’s it.

With this method, you can grow your email list from your WordPress website. You don’t need any coding skills (:

Wrapping Up

WPForms is a really easy and simple tool to create a wide variety of forms without hiring developers. These two tools, Mailchimp + WPForms allow you to create professional email marketing campaigns quickly no matter your level of experience. If you want to know more about WPForms please visit their website here.


  1. King, J. (2019, November 21). Americans Check Their Phones 96 Times a Day. Asurion.

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