The Best Survey Software in 2020

Have you ever taken online surveys, quizzes, or polls on the internet? These are all created by survey software.

For businesses, survey software products can be a powerful tool for understanding your target audience’s needs as well as directing marketing strategies and product development.

Building your own survey software products sounds very difficult and expensive. And yes, it is. However, it will be super easy and affordable if you use WordPress plugins!

In this post, you’ll learn 5 best WordPress survey plugins.

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First, what is an Effective Online Surveys?

In general, an effective online survey is less than five minutes, short questions and short answers are best. Your questions must be easy to understand and answer.

I often take online surveys on a mobile device like a smartphone. Smartphone screen size is small, so I usually quit answering questions if it required a lot of typing. 

Use radio buttons or checkboxes are helpful for participants from mobile devices. And also, pay attention to layout, font size, and colors for legibility when you design your online surveys. Using visuals, like images or video is a great way to get more feedback from your audience.

Summary of effective online surveys

  • Less than five minutes
  • Short questions and short answers
  • Easy to understand and answer
  • Mobile-friendly
  • Legibility
  • Using visuals

5 Best WordPress Survey Plugins

#1 WPForms

WPForms is a beginner-friendly WordPress plugin that allows you to create a powerful but affordable form builder. It’s a drag & drops WordPress form builder, so you don’t need any coding knowledge. You can create survey forms, contact forms, payment forms, newsletter forms, registration forms, etc.

Key Features:

  • You can create online surveys and polls in just a few minutes.
  • Intuitive drag & drop WordPress survey form builder is easy to use.
  • You can personalize your survey questions based on the participant’s previous answer. For example, you can create women/men only questions by asking gender at first.
  • Beautiful report with the best visualizations selected for each type of question.
  • You can also customize the reports and export the graphs for your presentations. (This is my favorite part!)
  • WPForms is 100% responsive meaning it works on mobile, tablets & desktop.
  • Easily integrate with an email marketing service.
Credit: WPForm

#2 HubSpot

HubSpot is software products for inbound marketing, sales, and customer service, but recently has launched a WordPress plugin. This HubSpot WordPress plugin allows you to create beautiful forms and popups on your WordPress site in minutes using the intuitive drag and drop builder.

Key Features:

  • HubSpot offers a free WordPress & WooCommerce plugin.
  • Intuitive drag & drop WordPress survey form builder is easy to use.
  • You can manage contact information on WordPress because CRM & Contact Management included with the plugin.
  • You can integrate with over 400 apps including SurveyMonkey, Stripe, and more.
Credit: HubSpot

#3 SurveyMonkey

SurveyMonkey is an online survey development cloud-based software that allows you to create polls, quizzes, and surveys easily. Gather feedback from social media platforms, mobile chat, email, and weblinks will be easy by using this survey software.

Key Features:

  • SurveyMonkey is one of the world’s leading survey tools!
  • SurveyMonkey provides expert-written sample questions, so you can get ideas of the meaningful survey.
  • You can export survey results or integrate survey data with apps.
  • You have the option to create a pop-up or embedded survey that appears in the middle of the page.
Credit: SurveyMonkey

#4 WP-Polls

If you just looking for a simple poll, WP-Polls can be a great option! It’s a free poll builder, so you can only use radio buttons or checkboxes to collect responses. Users are automatically shown poll results after they answer the questions.

Key Features:

  • If you can create Twitter polls, you are the master of WP-Polls. Very easy to navigate.
  • You can see IP addresses to filter out duplicate answers.
Credit: WP-Polls

#5 Google Forms

Google Forms is a survey administration software that is included in the Google Docs Editors software suite along with Google Docs, Google Sheets, and Google Slides. It allows for collecting information from users through surveys.

Key Features:

  • It’s free and provided by google!
  • The collected information can be automatically entered into a spreadsheet.
  • You can embed Google Forms on your WordPress website.
  • It is very straightforward and easy to use.
Credit: Google Forms

Wrapping Up

There are tons of survey software on the internet. Some of them are free, some of them are paid. Find and use the right survey software that fits into your budget and marketing strategies. And also, respondents are getting bored with online surveys easily and it can bring low-quality results. Before sign up for any type of survey software, keep in mind “effective online surveys.” Be creative!

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