The Most Profitable Niches for Beginning Bloggers in 2021

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Did you know monetize a blog does not necessarily require huge traffic?

I made ade $940 a year with an average of 872 pageviews a month in my first year of blogging.  I know it’s not a lot of money but enough to cover all the blogging expenses.

In this article, you’ll learn profitable blog niches and also how to monetize them.

First, why does blogging make money?

The blog itself does not make any money. People make money “through” blogs. Yes, the blog is just a tool.

So, how does a blog make money? Here are the most common ways to make money from a blog:

  • Affiliate Marketing
  • Display Ads
  • Sponsored Posts
  • Sell Digital Products
  • Sell Freelance Services

Affiliate marketing is the process of earning a commission by promoting other people’s or company’s products/services. You find a product you like, promote it to others, and earn a percentage of the sale as a commission.

Display ads are like Mediavine, AdThrive, and Google AdSense. It is a third-party display advertising network. Once you’ve been approved by these advertising networks, you just need to place a code on your website. If your website has huge traffic, you can sell your website space directly to brands!

I believe a sponsored post is the most profitable blogging business. Brands ask bloggers to write about their products in exchange for compensation. That’s called sponsored post. The compensation is based on a contract between businesses and bloggers. If you want to find your first sponsorship, check influencer marketing networks here. These networks help to match the needs between brands and bloggers/influencers.

Digital products and freelance services are something that you need to create. Bloggers are using their blogs to promote these products/services.

Writing about your daily life on your blog won’t make any money. You need to sell something through your blog.

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How to choose a specific blog niche?

“Niche” in blogging means topic. Before you start a blog, decide what to sell and select one topic to write about.

Here is an example:

  • What to sell? Amazon Prime Video subscription
  • How? Amazon Associates affiliate marketing
  • What to write about? Movie review, create lists with the best movies for each category, etc.
  • Blog niche: Movie

I personally recommend you to pick “what to sell” first before deciding your blog niche. What to sell? How to sell it? To sell it, what to write about? Narrow down your blog niche based on your blog monetization strategy.

The ultimate list of profitable blog niche

Here are some ideas for a profitable blog niche in 2021-2022.

Personal Finance

Doesn’t matter the age, gender, and nationality, we all need money to survive. After the pandemic, more and more people are googling about investing and budgeting as well as financial Independence.

In addition, personal finance-related affiliate programs such as credit cards, online banks, insurance plans, and mortgage lenders generally pay higher commissions. However, this niche is incredibly competitive. You’ll have millions of competitors. Everyone is promoting the same products/services in the same way.

Examples:

  • Van life
  • Boat life
  • Digital nomads
  • Credit card reviews
  • Investing
  • Frugal living
  • Financial independence
  • Early retirements
  • Debt free community
  • Managing the family budget
  • Insurance plan
  • Mortgage plan
  • Online banks

Education

Education is also a profitable niche. Homeschooling and remote learning for kids are in high demand. In this niche, selling printable learning materials like coloring or quizzes and promoting online courses with affiliate marketing is popular.

Examples:

  • Homeschooling
  • Online learning
  • Online college
  • Foreign language learning
  • Teaching
  • Remote learning for kids

Food

Same as personal finance, all age, gender, and nationality has interested in food. Most of the highest-earning food bloggers make money with display ads, affiliate marketing, sponsored posts, sell printable, etc.

This niche is easier to make sponsorship with brands compared to another niche. And also, people tend to share food-related content on social media. More people sharing your content on their social media mean you will have more chances to reach a larger audience! But again, very competitive market.

Examples:

  1. Wines and champagne
  2. Craft beer
  3. Baking
  4. Recipes
  5. Kitchen equipment reviews
  6. Coffee
  7. Tea
  8. Budget friendly meal prep
  9. Easy healthy meals
  10. Vegetarianism
  11. Ketogenic diet
  12. Plant-based diet
  13. Weight loss
  14. Nutrition and supplements

Business & Marketing

You’ll need better knowledge and more experience to be successful in this niche. Why? To make money in this category, you need evidence to persuade professionals.

Most successful business & marketing bloggers make money with affiliate marketing and selling their own online courses or eBooks. Why do people buy from you? Because your information brings money to them.

Please note that do not lie about your numbers. People are serious about their business. You better be honest about what you are selling.

Examples:

  1. Writing
  2. Video game tutorials for beginners
  3. E-sports
  4. Web development
  5. Graphic design
  6. SEO
  7. Blogging
  8. Reselling
  9. Affiliate marketing
  10. Amazon FBA
  11. Entrepreneurship
  12. Self-publishing
  13. YouTube
  14. Content marketing
  15. Influencer marketing
  16. Email marketing

Travel

These days, more and more people spend money on experiences rather than things, especially traveling. In general, successful travel bloggers make money with travel credit card affiliate programs and YouTube ads.

Video + Travel is in high demand. People enjoy watching travel vlogs even though they are not planning to travel. For example, trips to Las Vegas and Hawaii during the pandemic are super popular YouTube videos in the summer of 2021.

Examples:

  1. City guide
  2. Travel tips
  3. Cultural differences
  4. Language
  5. Local travel tips for the pandemic
  6. Local best restaurants

DIY

DIY content typically works well on Pinterest marketing + blogging. Advertising rates for DIY content aren’t as high as personal finance or business, but easier to make money. Why? DIY products or services are pretty affordable to anyone.

Cheaper products/services are easier to sell than expensive products/services. Some people buy DIY materials over and over, so it’s not like a one-time chance to earn the commission. That’s a big Pro!

Examples:

  1. Drawing
  2. Painting
  3. Knitting
  4. Interior design
  5. Home decor
  6. Gardening
  7. Wedding/Party/Holiday decoration
  8. Renovation

Health and Fitness

After the pandemic, mental health became a popular topic on the internet. Eat healthily and exercise daily were always hot topics, but working from home changed wellness concerns.

Since there are no boundaries between work and home, people are started to struggle with work-life balance. For that reason, self-care and digital wellness are getting attention. I don’t see many sponsorship opportunities with self-care and digital wellness, but there are tons of affiliate programs related to the topics.

  1. Meditation
  2. Mindfulness
  3. Selfcare
  4. Digital wellness
  5. Mental health
  6. Planners
  7. Music
  8. Yoga
  9. Cycling
  10. Running
  11. Hiking
  12. Cheerleading
  13. Pilates
  14. Motorcycles
  15. Boating
  16. Fishing
  17. Golf

Fashion & Beauty

People google about Fashion & Beauty very specifically. For instance, the best foundation for fair skin, anti-aging serum for sensitive skin, smokey eye makeup for dark hair, long dresses for a short person, etc. Video content and affiliate marketing are best for this niche. Designer dupe video and advent calendar reviews drive huge traffic.

Create your beauty profile when you start Fashion & Beauty blog. (Include skin type, age, height) These beauty profiles help you to build an audience.

Examples:

  1. Skincare by skin type
  2. Makeup by skin tone
  3. Fashion
  4. Designer dupes
  5. Anti-aging by age
  6. Advent calendar reviews & news
  7. Gray hair
  8. Freckles

Wrapping Up

These are just some of the ideas!  You can build your own niche, just don’t be too narrow. Your content should be informative and helpful to as many people as possible. I hope you enjoy reading this (:

Happy Blogging!

Published by Happier Freelancing

I'm a freelance graphic designer + web developer. I fully paid the mortgage in 8 years, graduated college without a student loan, and became debt-free in my mid-30s. Money Mottos to Live By: "Spend less than you earn. Buy less, choose well. Live frugally, and save regularly."