Which Social Media Platforms Are Right For Your Business?

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Social media is one of the most cost-effective marketing strategies for small businesses. However, you need to identify your marketing goals before start promoting your business.

Your marketing goals could be:

  • spread information
  • create a community
  • connect with your customers or potential customers
  • personal research, and so on.

To maximize your social media marketing strategies, it is important for you to understand each social media’s strengths and weaknesses. In this article, you’ll learn 6 social media pros and cons.

Which Social Media Platforms Are Right For Your Business? Click To Tweet

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Each Social Media’s Strengths and Weaknesses

Facebook is good for drive site traffic, brand awareness, word-of-mouth marketing.


  • Facebook has 2.45 billion monthly active users.
  • 43% of users get their news from Facebook.
  • It is a place people go to relax and chat with friends.
  • It’s a casual and friendly environment, and people share stories or experiences.
  • If you create a community for your business, you can reach your target audience more consistently than relying on a Facebook page alone.

Weaknesses: Branded Facebook pages only reach about 2% of fans with organic posts. If you don’t have any “liked” on your Facebook page, you can’t promote your products or services effectively.

Instagram is good for building a community/fan and generate leads on sale.


  • Instagram has over 1 billion monthly active users.
  • 95% of Instagram users are younger than 35 and they love shopping.
  • It is a visual platform, stunning image is power.
  • Successful Instagram accounts are all fashion brands.
  • 72% of Instagram users claim to have made a product purchase after seeing it on the app.

Weaknesses: Keep making attractive images can be a tough job. It is not the best tool to drive visitors to your website unless you sell the products.

Pinterest is an excellent tool to help increase links back to your website for some people.


  • There are over 322 million monthly active Pinterest users.
  • It is a visual platform, stunning image is power.
  • Most of the US Pinterest users are aged between 30 – 49 years.
  • Only 7% of total pins are from men & the most popular categories for men are Food, Drink, and Technology.
  • Art Supplies, Art, and Hobbies are the top categories in the US.

Weaknesses: Keep making attractive images can be a tough job. The top categories are limited.

Twitter is good for promotions, campaigns, and broadcasts as well as instant communication with the audience.


  • Twitter has 134 million daily active users.
  • 63% of Twitter users are between 35-65 years old, 34% women, 66% men.
  • 12% of Americans get their news from Twitter.
  • A tweet only takes 18 minutes to reach audiences before being buried in new tweets.
  • Direct message campaigns are 300% more effective than email campaigns in terms of click rate.

Weaknesses: You need to follow tweeters in your industry or related fields to gain a steady stream of followers in return. It takes time.

LinkedIn is an excellent tool to connect with people in similar industries and provides a place to share content with like-minded individuals.


  • There are 303 million monthly active users on LinkedIn.
  • There are 57% of male users and 43% female users on LinkedIn.
  • 99.37% of LinkedIn search traffic comes from organic search.
  • More than 30 million companies are listed on LinkedIn.
  • LinkedIn is a great place to build a B2B relationship.

Weaknesses: Limited interaction.

YouTube is your best channel to use for video marketing.


  • There are 31 billion monthly active users on YouTube.
  • How-To tutorials and product reviews are the most popular content on YouTube.
  • 90% of consumers have said that online reviews in general influence their buying decisions.
  • 42% of consumers said that they wanted to see 360-degree views on products and YouTube videos can meet that expectation.
  • Good platform for both desktop and mobile devices.

Weaknesses: Making and editing videos is difficult for most people.

Related Posts: Affordable Social Media Marketing Tools for 2020

Which Social Media Platforms Are Right For Your Business?

I think you know each social media’s strengths and weaknesses now!

Let’s bring the marketing goals again and apply your thought/ideas! Which social media platforms are the best used for each goal?

Graphics: Used Canva Pro

Thinking Time!

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Are you ready for the answer? (Answers will vary depending on your business plan, so the following is just one of the ideas!)

If my social media marketing strategies are promoting the blog post:

Graphics: Used Canva Pro
  • Spread – I will use Twitter and Pinterest to increase traffic to the site.
  • Community – I will use Instagram to join the blogger community and create my own blogging community too. It will help my brand awareness.
  • Connection – This site, Happier Freelancing is a website dedicated to those who work from home. I will create connections with freelancers using LinkedIn. It may increase the chance of sponsored or collaborative offers from others.
  • Personal – Facebook is a multi-task social media platform, so I placed it in the middle. But, I would mainly use it for personal research.

What do you think? Do you have better ideas? Tweet at @hfworklife or share your thoughts in the comments below. I would love to see your ideas (:


  • Bagadiya, Jimit. “367 Social Media Statistics You Must Know In 2021.” Socialpilot, 2018, www.socialpilot.co/blog/social-media-statistics.

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